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| Career Resources |
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Your FEATURE - ACCOMPLISHMENT
- BENEFIT Presentation
(Provided by the trainer, Bob Marshall, CPC)
When we present your background and experience to an employer, we want to show
how your employment will benefit both the organization and the employer as an
individual. We want to demonstrate how you can help improve profits, reduce costs
and just make things run better.
We have developed the Feature/Accomplishment/Benefit Presentation--FAB for
short--to use in presenting your background and experience to an employer.
Features are listed in the left column, accomplishments in the center and
benefits in the right column. The FAB presentation does several important
things. It shows specifically what you can do for the employer - how you
will benefit him or her and the organization. It details what you have
accomplished in your current and previous positions. Finally, it highlights
your unique features and experiences. How do you prepare a FAB presentation?
Let's start by defining some terms: |
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| FEATURES - Facts about yourself. |
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ACCOMPLISHMENTS - Significant
measurable results you obtained for your
current and past employers. |
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| BENEFITS - Educated guesses
of what you can do for a new employer based on
your accomplishments. |
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Next prepare a chronology of your work history.
Make sure you have included
all of the positions you have held. Don't forget the promotions! After you
have prepared the chronology, list all of your significant accomplishments
for each of the positions. Go ahead and list them all. This is not the time
to be humble. The accomplishments should be very specific and contain
quantitative measures where appropriate. |
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After your list of features and accomplishments
has been completed, study
them over. Now identify what you can do for a new employer. How you can
benefit him or her? What are the most compelling reasons for a new employer
to want to hire you over someone else? Put these answers in the benefits
column. |
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After you have completed your FAB presentation,
go over it. Study it
carefully. Have you forgotten anything? Where can you include additional
quantitative measures? Numbers tell! Can a benefit be rephrased so you will
look more attractive to an employer? Is there an accomplishment from early
in your career that is particularly significant that should be included? |
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And finally, when you go to your interview take
be sure to the answer the
interviewer's questions by relying on your FAB information--especially
stressing how you can benefit the new company. |
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